Online video consumption in India has doubled in the past 2 years according to a report by comScore, worldwide leader in measuring the digital world, It has released the latest video viewership report for India. Online Video consumption in India stands at 3.7 billion videos per month. This has been influenced by a variety of reasons like increasing consumption per viewer, increasing broadband speed, increase in net penetration & others. As per the report, the total online video audience in India has grown 74 percent to 54 million viewers & the average viewer is now watching 18 percent more videos and spending 28 percent more time viewing. This provide the digital marketers with a great avenue to reach prospective customers.
Google sites, primarily, youtube.com, is the top video property with 31.5 million unique viewers, Facebook with 18.6 million, and Yahoo! Sites with 8.2 million. Video ad platforms VDOPIA (6.4 million viewers) and TubeMogul (5.5 million viewers) are also in the list. Google is also in the top video view list with 2.1 billion views, facebook with 150 million views 7 Daily motion at 83 million views.