Instagram & Vine videos have become the new tool for marketers to use in advertising, promotion & makrketing activities. Many brands have already joined the short duration videos bandwagon to reach customers. Short videos of the yet to be released movies are being shown on Instagram & Vine. New Steve Jobs movie trailer is available on Instagram. Open Road Films created the Jobs trailer specifically for the platform.
Honda is planning to use Vine to respond to customer tweets. They would be using the hashtag #wantnewcar to respond to select tweets. This will encourage users to swap their old cars for new Hondas & this is done by Honda as part of their Summer clearance sale. The vine videos will be customized to each users feedback.