Metro Trains in Melbourne, Australia came out with this creative “Dumb Ways to Die” a public service announcement campaign by to promote rail safety. The campaign has gone viral since its launch & has been shared on social media platforms.
Video was developed by Pat Baron, animated by Julian Frost and produced by Cinnamon Darvall. The campaign was devised by advertising agency McCann Melbourne. It has a tumblr account as well. The campaign has won 7 Webby Awards in 2013 including the Best Animation Film & Video and Best Public Service & Activism.
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