2013 Local Search Ranking Factors

Overall Ranking factors are

1) Place Page Signals
2) External Loc. Signals
3) On Page Signals
4) Link Signals
5) Review signals
6) Social Signals
7) Mobile Signals
8) Personalization

Some of the top foundational ranking factors are – Proper category association, physical address in city, Structured Citations, Domain Authority of Website, Proximity of Address to Centroid & others.
Some of the Competitive Difference Makers are – Quality/Authority of Inbound Links to Domain, Overall Velocity of Reviews, Click-Through Rate from Search Results, Location Keywords in Reviews & others.
Check out results of Moz’s 2013 local search ranking factors survey.



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