2013 MTV Video Music Awards(#RoadToTheVMAs) & the Role of Social Media

MTV has announced a new socially voted category called “Best song of the Summer”. The nominees for this award are Daft “Get Lucky,” Selena Gomez’s “Come & Get It,” One Direction’s “Best Song Ever,” Miley Cyrus’ “We Can’t Stop,” Ellie Goulding’s “I Need Your Love,”and Robin Thicke’s sexy “Blurred Lines.” Fans can vote via Vine, Twitter, Instagram by using #voteonedirection, #votethicke, #votemiley, #votedaftpunk, #voteselena or #votecalvinandellie. Using Twitter, Facebook, Instagram & Vine MTV also announced that Kanye West will perform at 2013 MTV VMA. The official hashtag for the VMA’s is #RoadToTheVMAs.

19 million mentions in the 2012 VMAs made social media a big success for MTV. Also 2012 generated around 200 topics trending throughout the world. Twitter mentions is influencing the TV ratings & this year MTV is making sure that socially VMA will be a great success. MTV and Twitter are selling packages of promoted tweets to five sponsors for this year’s VMA’s. The social media has generated millions of likes on instagram, tumblr twitter impressions & facebook likes.

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