15 Years of Google – An Infographic on How Google is dominating the Web

Google, which is celebrating 15 years this week, has grown to become a dominant force in the web.  Search, Android, Google Adwords, Adsense, Maps & others are some of the important areas of Google.  The chart below shows the market share of Google in some of its areas.

15-years-of-google
You will find more statistics at Statista

Google’s “Hummingbird” Search Algorithm Update

Google has overhauled its search algorithm to answer complex & longer queries from web users. Amit Singhal, senior vice president of search, announced on Thursday that Google launched updated algorithm “Hummingbird” about a month ago & it currently affects 90 percent of worldwide searches via Google.

Google used to match keywords with the web sites to provide results & as the search is getting complex over the years, this new algorithm would be able to handle complex queries. With the exponential growth of web across desktop, mobile, smartphone, tablets & others, search is evolving rapidly. This week marks the 15th anniversary of Google. Larry Page and Sergey Brin set up shop in the garage of Susan Wojcicki in September 1998 & Susan Wojcicki is now a senior Google Executive.

Google is trying to keep pace with the rapid growth of internet. Google previously had made Caffeine, Panda, Penguin & other updates. But the “Hummingbird” update is a very important algorithm change & this has been done after a very long time.

Groupon India’s Onion Deal & how it helped Gain Visibility for the Brand?

Onion prices have been skyrocketing in the last few weeks & the deal on Groupon India has created a big brand visibility for the offers website. Groupon was selling onions at a price of 9 rupees per kilogram, which resulted in big traffic for the website & there by crashing the servers. Groupon sold more than 3000 kg in 44 mins. There was a restriction of 1 kg order. Onion are used in many meals in India. Onions’s have not been priced at 9 rs since the days of 1999.

Groupon India’s unique marketing initiative of 9 a kg to the first 3,000 bidders every day for seven days from Sep 5 has gone viral on SOcial Media & there was a 400% jump in Google searches for Groupon India. Delhi Wholesale Onion dealer was roped in by Groupon India to supply Onion & 9 courier companies were involved in the transport. More than 22 tons of Onion was sold in 7 days. Indian, International & TV coverage with Wide social media coverage.

Adobe’s “Digital Distress: What Keeps Marketers Up at Night?” – A Report

Adobe has released a study titled “Digital Distress: What Keeps Marketers Up at Night?” which reveals how marketers are feeling about Digital. The survey covered 1000 US marketers with a 95% confidence level & margin of error is +/- 3.1% for the sample. Some of the findings of the survey are

1) 76% of marketers think marketing has changed more in the past two years than the past 50 years.
2) Only 44% say marketing dept. have a great deal of influence over their Company’s overall business strategy
3) Only 40% think their company’s marketing is effective
4) Just one in three marketers think their companies are highly proficient in digital marketing
5) 61% of all marketers think that digital marketing approaches are a constant cycle of trial & error
6) 66% of all marketers state companies won’t succeed unless they have a digital marketing approach.
7) Cross channel marketing is a stronger driver of success among digital marketers

adobe digital marketing
adobe digital marketing