AT&T’s tweet related to 9/11 has created a firestorm in the blogosphere & social media. On Wednesday, AT&T posted a pic on its twitter account, of a hand holding a smartphone with the screen displaying the tribute in light. 2 Light beams for the twin towers. Soon, there was a firestorm on Facebook & twitter accusing AT&T of using the 9/11 anniversary of trying to promote a cell phone. AT&T later removed the picture & also offered apologies for the post. There was also an apology from the CEO on the company blog.
Companies should have social media strategy in place to deal with the social media crisis. Campaigns, promotions & other marketing related activities should be evaluated thoroughly before going ahead with the launch.
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