IBM has launched the Cloud based Digital marketing Network which gives clients easy integration between more than 100 ad tech vendors. This helps companies share their analytics data with their marketing & advt solution to make decisions on media buys. This also helps CMO’s & their teams to quickly integrate new marketing services. This is part of IBM’s Smarter Commerce initiative. Using a single tag to relay information to all partner platforms.
Dashboards can be customized for mobile, ecommerce & others which gives clients into how campaigns are performing across many channels. This covers the digital marketing areas of Ad networks, Data management platforms, Demand side platforms, search marketing, social media marketing & others. This helps companies to implement & manage digital marketing campaigns & to help in creation, execution, implementation & analysis of the data. More information about this can be had at their Press Release Page