Incredible India is an international marketing campaign by the Government of India to promote tourism in India. With the globalization of India during the 90’s, tourism Industry has grown by leaps & bounds in India. India has some of the incredible places on earth. Tourism helps bring revenues, promote visibility of the country, provide employment, growth of communities & others. Incredible India was adopted as a slogan by the ministry of tourism in India. An integrated M&C strategy has been developed to promote India. Promoting different aspects of Indian culture like Yoga, ayurveda, spirituality & others.
The website has been a rich user interface with information on Travel, trade, book a hotel/railway ticket/ air ticket & others. There is a great deal of promotion going on in the social media space with profiles on google+, facebook, Twitter & youtube.