Apple has gained the top spot in Interbrand’s Best Global Brands report. Coco-Cola, which has been in top spot for the last 13 years, has taken the 3rd spot. Google is in 2nd position. This is for the first time in the report that Coco-Cola is not in the top spot. Apple has seen a phenomenal growth in the last few years thanks to iPhone & ipad sales. Many tech companies like IBM, Microsoft, Intel are in the top 10 list.
This report is published annually identifying top 100 best global brands. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion. Apple, which was in #36 position in 2000 with a brand value of $6.6 Billion is now at #1 position with $98.3 Billion. Interbrand’s Best Global Brands methodology is ISO certified & has become a benchmark for the best global brands. Discovery, Duracell, Chevrolet are the new entrants for this year. Facebook, Google, Prada, Apple, Amazon are the fastest rising brands for 2013. Full report can be accessed at bestglobalbrands.com