Mobile, Social, Cloud, Apps & Big Data have become the important trends affecting business. People who use mobile phones and tablets to access the Internet will outnumber those who use a PC by 2015. This is important for marketers as they have to develop marketing strategies to target these people. Tablets have been selling aggressively & content developers have to keep this in mind while developing apps, sites. People search on the move & many searches are conducted on mobile.
90% of mobile searches lead to action & 50% lead to a purchase. 60% of mobile users expect a website to load in less than three seconds. This should be kept in mind while developing mobile sites. Mobile sites should load faster. 100 hours of video are uploaded to YouTube every minute.