Old Spice India – Milind Soman’s “Smell Mantastic” Campaign

The new Old Spice India commercial ‘Smell Mantastic’ features Milind Soman. ‘Smell Mantastic’ campaign is similar to the Old Spice commercials featuring Isaiah Mustafa telling about ‘The man your man could smell like’. This promotion became an internet sensation & created a great visibility for Old Spice. Wieden+Kennedy Delhi is the brain behind the campaign. The video was released on Youtube & Old Spice Facebook pages. Youtube video has got millions of views & facebook page has 518,442 likes. Seated on a throne, Milind talks about what it takes to be a real man, with only an Old Spice deodorant making him a real man.

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