93% of B2B marketers use content marketing with 43% of B2B marketers saying that their organization is effective in use of content marketing. B2B marketers who have a documented content strategy are more likely to consider themselves effective.
73% of B2B organizations have someone in place to oversee their content marketing strategy. B2B marketers use an average of 13 content marketing tactics. Tactic usage has remained consistent compared to last year.
B2B marketers have cited web traffic & sales lead quality as their top content marketing metrics for the last 3 years. B2B marketers have consistently cited brand awareness as their top goal for the last four years