Google India’s latest ad titled “Google Search: Reunion” has sparked a great deal of conversation on social media & other media outlets. This is based on the partition of India & Pakistan where 2 friends meet after a long time thanks to Google search. Advertisements based on India/Pakistan partition evokes emotional response & many brands are using this theme for their ads. Coco-Cola had an advt featuring vending machines where people from 2 countries can meet online.
Google has a high search market share in India & still has gone created this lengthy advt. With users shifting towards mobile search & apps, Google wants to capture this shift towards search. In the advt, search starts from Desktop search & moves on to mobile search.