Samsung has become the most trusted brand in India as per the study by Brand Trust Report. Trust Research Advisory has created the Brand Trust Report which lists Samsung, Sony, Tata, LG, Nokia in the top 5 spots for the most trusted brand. Nokia which was in the 1st position in 2013 has moved to 5th place. TATA, Hero, Reliance & M&M are the top Indian brands in the list.
The current year’s report is a result of more than 15,000 hours of fieldwork. Consumer electronics, BFSI, FMCG, Automobile & others are some of the different industries in the brand list.It was conducted across 16 Indian cities between July and November 2013 which has resulted in more than 20000 Unique brands.