How travellers are using Mobile in Indian Airports ? – An AdNear Study

AdNear has released a study on the mobile usage behaviour of Travellers In Indian airports covering Delhi, Mumbai, Kolkata, Hyderabad, Chennai & Bangalore airports. The sample size was 0.65 Million users over a period of 3 months.

1) Average time spend on Mobile is 1.61 hrs per user.

2) Mumbai travellers had 14% higher engagement as compared to the average time on mobile.

3) Bangalore travellers were lower on mobile engagement compared to travellers in 5 cities.

4) Mumbai travellers are either more mobile savvy or have easier access to Wifi

5) Audience trends: 3.4% Students, 4.2% home makers & 4.6% affluent & professionals.

Mobile Usage in Airports in India

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How travellers are using Mobile in Indian Airports ? – An AdNear Study

AdNear has released a study on the mobile usage behaviour of Travellers In Indian airports covering Delhi, Mumbai, Kolkata, Hyderabad, Chennai & Bangalore airports. The sample size was 0.65 Million users over a period of 3 months.

1) Average time spend on Mobile is 1.61 hrs per user.

2) Mumbai travellers had 14% higher engagement as compared to the average time on mobile.

3) Bangalore travellers were lower on mobile engagement compared to travellers in 5 cities.

4) Mumbai travellers are either more mobile savvy or have easier access to Wifi

5) Audience trends: 3.4% Students, 4.2% home makers & 4.6% affluent & professionals.

Mobile Usage in Airports in India

Flipkart Introduces Same-day/In-a-day Guarantee delivery options in Select Cities in India

Flipkart has introduced same day guaranteed delivery in 10 cities in India. This is currently available in Bangalore, Delhi, Mumbai, Noida, Gurgaon, Faridabad, Kolkata, Manesar, Navi mumbai and Thane. To avail this, order has to be placed before 12 noon & get it delivered same day. For Same-day Guarantee, there is a promotional price of rs 140 per item

There is also a in-a-day guarantee program available in Bangalore, Chennai, Delhi, Hyderabad, Mumbai, Noida, Pune, Ahmedabad, Chandigarh, Faridabad, Ghaziabad, Gurgaon, Jaipur, Kolkata, Nagpur, Agra, Ambala, Bhatinda, Davangree, Hissar, Hubli, Ludhiana, Meerut, Navi mumbai, Panipat, Patiala and Thane. Order before 6 pm & get it delivered tomorrow. There is a promotional price of 90 Rs per item for In-a-day guarantee program. There is a list of T&C for these same day guaranteed delivery & is available on Flipkart website.

In the wake of increasing competitive in the Indian eCommerce space, companies are innovating new services to cater to the customers. With Product & price almost same, companies are trying to have USP in the way services are delivered.

flipkart delivery

Headstream’s UK Social Brands 100 Youth report – Pizza Hut, Greggs, Play.com, Waterstones & others in List

Headstream’s Social Brands 100 Youth rankings report uses Voxburner, Which provided with the source list of the 100 Youth Brands & Socialbakers who provided with data for ranking. Facebook, Twitter and Google+ were taken into consideration. Pizza Hut is the top brand in the report followed by Greggs. Twitter at #88, Google at #90 & Dell at #91. FMCG, Hospitality, Tech companies & others are in the list. Microsoft is at #57 & with Sony & Starbucks coming in the top 20 positions.

http://www.socialbrands100.com/

socialbrands100

World’s Toughest Job – #worldstoughestjob – Official Video

http://www.cardstore.com/blog/worlds-toughest-job/

Stats on Typical YouTube users in UK & how it helps marketers to target better?

A research conducted by Ipsos MediaCT reveals some interesting information about the youtube users in UK. Some of them are

1) After seeing an ad on youtube 41% of users have taken an action, 22% have looked for more information online & 16% have visited the website

2) 31% of youtube users try new products against 14% for non youtube users.

3) 50% of youtube users talk about what they saw on youtube & 44% share youtube videos they saw.

4) Top channels watched on youtube : Music,comedy, DIY

5) 66% of Youtube users are married or cohabiting & 39% watch youtube with their partner.

youtube UK

Cadbury’s #CremeEggBake Campaign

Cadbury’s #CremeEggBake Campaign on Google+ & how it helped the brand increase visibility. Consumers can submit recipes using its Crème Egg . The official page of the campaign was launched by Cadbury’s on Google+ & #CremeEggBake was the hashtag & consumers can tweet using the hashtag about recipes, images & others. On their YouTube channel, the campaign was supported with videos. Read more about the campaign at Clickz

http://www.youtube.com/user/CadburyUK

https://plus.google.com/communities/102294263549796793129

Some #CremeEggBake inspiration: @BuzzFeedFood: 17 Scrumptious Ways To Eat A Creme Egg http://t.co/XoLDQ5di1B pic.twitter.com/CogbXFHWrs”

— Cadbury UK (@CadburyUK) February 11, 2014

cadburys

TRESemmé Split Remedy Shampoo Conditioner & What makes it Unique?

With the shampoo market in India growing strongly & brands flooding the market, marketers should use innovative ways to capture the market & connect with the users. In this regard, Unilever has introduced a new shampoo & conditioner in Indian market, called TRESemmé. TRESemmé started out in salons as a professional haircare range used exclusively by top hairdressers. A product once used by top hairdressers globally is now available to everyone is a great proposition for Unilever to uniquely position the product.

Had applied for a sample on Indiblogger & after having received the sample, used it several times. Have been using shampoo for many years & TRESemmé provided a great experience. Shampoo with conditioner offered salon quality hair at a normal price. Every Individual’s hair is unique & irrespective of this, TRESemmé offers the salon feeling. TRESemmé Split Remedy helps rescue split ends upto 96% after just 3 washes. The conditioner provided a smooth hair & keeps the hair longer for a long time. To fight the split ends & protecting from further damage, TRESemmé Split Remedy Shampoo & conditioner is a great combination.

TRESemmé has a great social media presence on facebook, twitter & youtube. On Facebook it has 8.2 M likes with wonderful share, engagement & amplification of the posts across social media. As TRESemmé is a hair related product, it would help the brand if Unilever uses for Instagram & Pinterest for social media. Users can upload their pic of hairs before & after the use. Also with Instagram’s filter abilities, the profile would look cool. On twitter, need to increase the fan base & also conversation.

https://twitter.com/tresemmeindia
https://www.youtube.com/user/TresemmeIndia
http://www.tresemmeindia.com/
https://www.facebook.com/TresemmeIndia

TRESemmé

TRESemmé

TRESemmé

Times Internet launches gocricket.com – A Cricket Portal

Times Internet has launched gocricket.com, a cricket portal with live streaming, cricket columns, fixtures which can be filtered by month, teams & series information. Times internet has the live streaming rifghts for IPL & last year boxTV platform was used to live stream the matches. India, a cricket frenzy nation, provides great oppportunity for cricket websites to grow & drive traffic to these sites. Some of the other cricket sites are cricinfo.com, circketworld.com & others. Mobile apps on Google play & apple app stores are also available. On the website you can find teams & players, results, live scores, videos & polls.

gocricket.com Live Cricket Score Cricket News Cricket Schedules and Match Results

Top 20 Automotive Manuf. Sites drove 11.7 Million Paid Search Clicks in Jan & Feb’14 on US Google Desktop/Tablet

According to an AdGooroo research there were 177 automotive manufacturer sites sponsoring keywords on U.S. Google Desktop/Tablet in January and February this year. Top 20 of this drove 11.7 Million Paid Search Clicks in Jan & Feb’14 out of 14.4 million paid search clicks. This represents 81% of the clicks. Ford.com, chevrolet.com, honda.com & toyota.com are the top share of voice.

As the actin has shifted to mobile in recent years, auto websites are also seeing increased browsing from smartphones. People search for reviews, new cars, parts, service & others on mobile. Chevrolet.com, toyota.com, dodge.com, nissanusa.com & others are the top in mobile share of voice.

Some of the top auto manufactures in paid search are ford.com (#1 on desktop & #7 on mobile), chevrolet.com, honda.com & others.

top auto