Google has overtaken Apple to become the world’s largest Brand as per the latest Brand report from MillwardBrown. Apple & Google are fighting over several areas & Google has overtaken Apple in the brand value. As per the BrandZ Top 100 Most Valuable Global Brands Google’s brand value stands at $158.84 million, an increase of 40% YTY. Apple, which has been topping the list, for the last 3 years saw its value decline by 20% to $147.88 million. IBM, Microsoft are in the next 2 places. The BrandZ Top 100 Most Valuable Global Brands 2014 added $310 billion to reach $2.9 trillion in brand value, a 12% increase YTY
Apparel has led all categories in overall brand value growth with a 29% rise. Only 18 of the Top 100 brands have lost value this year. Tencent, the Chinese social network and Internet portal, led the list of fastest risers with a 97% increase in brand value, overtaking China Mobile as China’s most valuable brand.Twitter and LinkedIn entered the Top 100 for the first time, at numbers 71 and 78, respectively. Amazon entered the Top 10 at number 10, the first retailer to achieve this distinction.