How to Use a Blog as the Cornerstone of Your Content Marketing

Originally posted on Online Marketing Hub:

How to Use a Blog as the Cornerstone of Your Content Marketing

Content marketing seems to be the buzzword thrown around a lot by businesses today. Everywhere you turn, experts state that you must use content to build your brand.

Well, that is great and all, but how do you actually accomplish this mighty goal with the blog as the cornerstone of your content marketing?

That is where this post comes in. We want to tell you how to implement a content marketing strategy with your blog that can make an impact in your business.

Top to bottom content marketing

Content marketing doesn?t start with content? it needs a plan.

1. Have a strategy

One of the biggest challenges most content marketers have is that they just start creating content.

That does not work. You must understand the value of the content you are creating. Every piece of content should be getting your business closer to your stated goals.

For example, if…

View original 1,118 more words

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