An Infographic on the Male Domination in the Tech World. Diversity reports by Google, Facebook & recently by twitter all point at Male Domination in the Tech World.
You will find more statistics at Statista
Indians spend 3 hours 18 minutes a day on their smartphones – Ericsson Report on Indian Mobile Market
http://go.cmp.sr/19V
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Ericsson ConsumerLab Insights has a report on the usage of apps & smartphones in India and how it is changing the Indian consumers smartphone habits and expectations about mobile broadband performance. The study was carried out in April-June 2014 among 4000 smartphone users across 18 urban cities in India. Some of the findings of the study are
1) 1/4 of users check their phones over 100 times daily.
2) Indians spend 3 hours 18 minutes a day on their smartphones.
3) 1/3 of this time is spent using apps, a 63% increase in the last 2 years
4) 68% of all mobile minutes on smartphones are used at home
5) Half of all mobile broadband issues faced by users occur while they are indoors in dense urban cities.
6) 76% of existing mobile broadband users are willing to pay more for a guaranteed better mobile internet experience.
Indian Mobile Stats
Download links:
Kick On Android and Kick on Windows
Salman Khan has launched the mobile game based on the upcoming movie “Kick”. Bollywood has embraced the concept of mobile games for movies which help movies & its stars to connect easily with the audience. Salman’s new movie Kick has generated a lot of interest in the social media & online world & this will be further supplemented by the mobile game.
In the game, the player takes on the role of ‘Devil’ and embarks on a journey of robbing the rich, corrupt & depositing the money in bank for charitable activities. The mobile game has been developed by Disney India for both feature phones & smartphones. This will be available on Android, Windows & iOS. The games provide an interactive experience for the audience & helps increase the visibility of the movie.
KICK The Movie Game
The chart below shows Key Stats on Twitter’s Video Sharing Service Vine, how people are using it & why marketers shouldn’t ignore it.
You will find more statistics at Statista
If you have an android app for your business or services along with a website, Google now allows you to connect both the app & the website. This helps users searching on their smartphones & tablets to be directed to the respective app content. Once the users have installed the app, the users will be directed to the relevant part of the app. Many sites have already implemented this feature & Google has made it even more simpler to connect the website & app. These new features also help analyze the performance & find out the errors. The steps involved are
1) Add deep link support to your app
2) Connect your site and your app
With the normal crawling & indexing process, Google will discover app/site deep links & provide the deep links results in Search. A new feature has been added in Webmaster Tools to help find any issues during the app-site link. It will show you what type of errors have been detected for the app page-web page pairs & can be corrected to show correct links.
Android App Indexing
Source: Google Webmaster Central Blog
Adidas has become the most talked about brand across many social media platforms like Facebook, twiter, instagram & others thanks to its #allin or nothing campaign. With both the Adidas teams in finals, the 2014 Fifa world cup has helped the brand to garner a big chunk of the visibility.Adidas football on Twitter has more than 1.5 Million followers with instagram having 1,480, 282 followers. With millions of mentions of #allin or nothing campaign, engagemnet & amplification provided a key factor for the increase in visibility during the world cup.
adidas on Instagram
Simply Measured has a blog post on the Social Media stats for 2014 Fifa World Cup. The world cup has created a sort of records in terms of shares, interactions, engagement & amplification for Facebook, Twitter, Instagram & others. The big debate is which sporting event in future will overtake this record? Some of the stats are
1) The final #WorldCup game between Ger & Arg alone resulted in 280 million interactions by 88 million people on Facebook. For Facebook, this has become one of the most popular sporting event in its history
2) The final match created a record number of tweets with more than 618,725 tweets per minute(TPM)
3) Fifa’s Instagram account increased from 42,000 followers to nearly 908,753 followers in 31 days. (http://instagram.com/fifaworldcup). #WorldCup #Brasil2014 #Copa2014 #CM2014 #WM2014 are the tags for Fifa world cup
4) “The Fifa #WorldCup has generated more Facebook interactions than the Super Bowl, Oscars & Olympics combined.”. Super Bowl has created a big name for social media interactions in the US
5) More than 2 billion world cup related searches on Google (https://www.google.com/trends/worldcup#/en-gb/)
6) More than 32 million tweets about the #GERvsARG match.
Worlc Cup Stats
Social Media for Academic Branding – How to use it to Increase Visibility?
http://go.cmp.sr/18E
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