Banks are embracing digital technologies & social media to cater to the Gen Y generation. Recently Kotak Mahindra bank launched Kotak social banking where one can open an account through Facebook & also conduct future transactions using twitter. Now SBI has launched SBI INTOUCH, which are digital branches, located in Mumbai, Kolkata, Chennai, bangalore & other cities. SBI in association with Accenture has launched these branches. Right from opening an account, debit cards, loans, MF’s & other banking services are available. These branches will function from 10 a.m. to 10 p.m., 7 days a week. The New Delhi branch was recently inaugurated by FM Arun Jaitley.