The Biggest Google Search Advertisers in the U.S. – Amazon, Priceline.com, AT&T, Expedia & others

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BMW India urges India “Don’t Postpone Joy”

BMW India’s new campaign “Don’t Postpone Joy” reminds people that life is passing by fast and one has to live for the moment & enjoy it. The campaign urges the affluent Indians to enjoy the joy of a luxury car & as “joy is BMW”, this campaign apptly showcases to enjoy the joy. A microsite has also been created as part of the campaign and the microsite has been designed creatively. You can enter your age and it shows your age in seconds.

Narendra Modi’s Make in India(#MakeInIndia) Campaign – A new Initiative for a Vibrant Indian Economy

Narendra Modi led Govt’s Make in India program will facilitate investment, foster innovation, protect IP, and build best-in-class manufacturing infrastructure. New de-licensing and deregulation policies will help reduce complexity & to increase speed and transparency. This campaign to help India become a major Industrial hub globally.

Services of all Central Govt. Departments & Ministries will be integrated with the E-Biz, Industrial licenses extended to 3 years, online returns filing & other initiatives have been undertaken. Policy in Defence sector liberalised and FDI cap has been raised from 26% to 49%.

https://www.facebook.com/makeinindiaofficial

http://www.makeinindia.com/

https://twitter.com/makeinindia_

Make In India

cmkarnataka.gov.in – Karnataka CM Siddaramaiah Logs onto Social Media

Karnataka CM, Siddaramaiah, has finally taken the plunge to the world of social media. He has launched his website, facebook, twiiter & Youtube account to connect with the netizens. A media team will take care of the updates for the website & a special officer, social media, has been created. The social media profiles will provide info about his programmes, speeches & updates about the govt programmes & others.

http://cmkarnataka.gov.in/

https://www.facebook.com/CMofKarnataka

https://twitter.com/CMofKarnataka

https://www.youtube.com/user/karnatakacm

ಸಿದ್ದರಾಮಯ್ಯ ಕರ್ನಾಟಕದ ಮುಖ್ಯಮಂತ್ರಿ

Simpsons ALS Ice Bucket Challenge Video – The Simpsons

Marketing in the Connected Age

An Infographic – Ice Bucket Challenge Raises ALS Awareness Around the World

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IKEA The 2015 Catalogue – Mimics Apple Style Video & Goes Viral

IKEA have launched their 2015 catalogue spoofing the Apple Advt. The catalogue has been engineered to perfection with tacticle touch technology, eternal battery & others. At only 8mm thin & weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas.

Join the revolution at
http://IKEA.sg/bookbook (Singapore) or http://IKEA.my/bookbook (Malaysia).

Which Are the Different Mobile Payment Services Used?

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Online Ad Market in India To Reach INR 3,575 Cr By March 2015 : e-Commerce, Telecom and FMCG & Consumer durables are the top 3 verticals

Digital Advertising in India, a report, has been published by the Internet and Mobile Association of India (IAMAI) and IMRB International. Some of the findings are

1) The Online advt market in India is projected to reach Rs 3,575 crore by Mar 2015. This corresponds to YOY growth of 30%

2) Search and Display are the top two contributors to Digital Advt spends in India

3) Search ads constitute 38%, Display ads 29% and Social Media contributing 13% of overall Digital Spends

4) Advt spends on Mobile Devices are growing at a CAGR of 43% and Social Media at a CAGR of 41% y-o-y

5) E-Commerce, Telecom and FMCG & Consumer durables are the top 3 verticals spending on Digital Advt in India.

Digital Advertising in India

Source: Internet and Mobile Association of India PR