Online Ad Market in India To Reach INR 3,575 Cr By March 2015 : e-Commerce, Telecom and FMCG & Consumer durables are the top 3 verticals

Digital Advertising in India, a report, has been published by the Internet and Mobile Association of India (IAMAI) and IMRB International. Some of the findings are

1) The Online advt market in India is projected to reach Rs 3,575 crore by Mar 2015. This corresponds to YOY growth of 30%

2) Search and Display are the top two contributors to Digital Advt spends in India

3) Search ads constitute 38%, Display ads 29% and Social Media contributing 13% of overall Digital Spends

4) Advt spends on Mobile Devices are growing at a CAGR of 43% and Social Media at a CAGR of 41% y-o-y

5) E-Commerce, Telecom and FMCG & Consumer durables are the top 3 verticals spending on Digital Advt in India.

Digital Advertising in India
Digital Advertising in India

Source: Internet and Mobile Association of India PR

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s