BMW India urges India “Don’t Postpone Joy”

BMW India’s new campaign “Don’t Postpone Joy” reminds people that life is passing by fast and one has to live for the moment & enjoy it. The campaign urges the affluent Indians to enjoy the joy of a luxury car & as “joy is BMW”, this campaign apptly showcases to enjoy the joy. A microsite has also been created as part of the campaign and the microsite has been designed creatively. You can enter your age and it shows your age in seconds.

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