Old Spice Launches ‘Twitch’ Real-Life Game

Old Spice as part of their new ‘Nature Adventure’ campaign has created a real-life Pokémon where they give full-control of a human being, to the Twitch audience. This is for 3 straight days, 24/7, where he is contractually obliged to do anything the internet wants him to do in forrest in which he has been placed.

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