Facebook launches Instant Articles & how it will help users, marketers & publishers?

With the increase in mobile browsing & consumption of news articles/content increasing, Facebook’s Instant articles will play an important role in which we read news on the mobile. Facebook has announced a partnership with top publications like NYT, national geographic & others where Facebook will actively host entire articles on behalf of news organizations. Some of the top benefits of the instant articles include

1) Fast and Responsive

Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly, as much as 10 times faster than the standard mobile web.

2) Interactive and Immersive

Powerful new creative tools bring your stories to life. Instantly zoom into high-resolution photos and tilt to explore in detail. Watch autoplay video come alive as you scroll through the article. See where it all happened with interactive maps. Hear the author’s voice with embedded audio captions
3) Simple and Scalable

Using existing production tools and standard markup language, you can publish any type of article, from daily news coverage to longform features. Harness standard HTML and RSS feeds to scale entire content libraries in the Instant Articles format and provide a fast, interactive experience for all of your readers on Facebook.

4) Control and Customization

You maintain control over your content and your business model. Sell ads in your articles and keep the revenue. Earn comScore traffic credit and bring your own analytics tools. Customize how your brand identity is represented from News Feed into the article.

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