Land Rover: An Instagram Adventure Story

Instagram is fast emerging as a perfect spot for campaigns. Land Rover fans can enjoy two fictional, Instagram adventure stories. The first story is @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. 2nd Story is @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah.

Great landscape photos are seamlessly stitched together to form day-into-night scenes. Created by the guys at Y&R NYC. This is a very great Instagram campaign & shows how social media can be used to attract to the new generation

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