Zomato’s Porn-Advertising & How it fares against other ad platforms?

tumblr_inline_nzdwuaMwa11qb373m_500.pngZomato’s advertisement on porn sites.

India ranks #5 in terms of most daily visitors to Pornhub (the world’s biggest porn site network)
Outside of Google, Facebook, Yahoo, and e-commerce sites, Xvideos is one of India’s top visited sites
The average time spent on the site by Indians is ~8 minutes (yes, really, just 8 minutes #quickgunmurugan)

We ran these ads on desktop and mobile sites, between 11 pm and 4 am – when late-night delivery restaurants are at their busiest (we have a fair idea what people who order food that late at night have been doing to work up an appetite). These ads appeared on video landing pages, just to the right of the video window:

tumblr_inline_nzdwxtOijZ1qb373m_500.png

 

People in Delhi NCR clicked on these banners the most on desktops, at an average click-through rate (CTR) of 0.12% while Bangalore came (*teehee*) a close second with an average CTR of 0.11%. The campaign average CTR so far is at 0.22%.
At a more granular level, the highest number of clicks in Delhi came from around the Hauz Khas area. We can’t say for sure why that happened, but IIT-Delhi is in the area, so… ¯\_(ツ)_/¯
In Bangalore, Koramangala was hands down the naughtiest part of town, while in Mumbai, Powai gets down and dirty the most.
The BBW/Big Beautiful Wraps ad was our best performing desktop ad (no surprises there); the “Hot Sticky Mess” and “Hot Singles” ads also did really well.

 

Source : Zomato Blog

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