Ipsos : Google is India’s most influential brand

According to the study by global research firm Ipsos, Google ranks on the 1st and is followed by
Facebook, Gmail, Microsoft and Samsung
in the top five. Flipkart is the top ranked Indian brand at 7th place. The other two Indian brands are – SBI and Airtel- 9th & 10th. US-based Amazon is placed at 8.

Foreign brands like Google and Facebook rank on top in terms of their influence. This shows Indian brands need to improve their overall marketing offerings to improve their confidence levels. In India, study involved, asking more than 1,000 Indians online to assess more than 100 brands.

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Lockheed Martin: The VR Mars Experience Bus

The Lockheed Martin Virtual Experience Bus travelled to Mars. With HD screen windows bus for VR experience. Making school children feel like they were traveling around the surface of the Red Planet, Created by the crew at Framestore, McCann and Lockheed Martin.

SXSW 2016 – Top Trends

SXSW 2016 – Top Trends

How to implement App Search Optimization – ASO for Mobile Apps

How to implement App Search Optimization – ASO for Mobile Apps

The Brands Millennials Most Want To Work For

According to research conducted by YouGov, the majority of young people today want to work at tech and web companies. The index rankings reveal that Google is the most sought after employer for millennials, followed by Amazon and Netflix.

Only three non-tech/web brands make YouGov’s top-10 and they are Nike, Disneyland/Disney World and Johnson & Johnson.

You will find more statistics at Statista

Jack Welch on Making Strategy Come Alive

Twitter Falls Behind in Terms of Mobile Engagement

According to comScore data, an average user in the United States spent less than 3 minutes a day using Twitter on mobile devices in the fourth quarter 2015 – Facebook sees 10 times that engagement, as our chart illustrates. To make things worse, Twitter’s mobile engagement has been declining for seven straight quarters until the end of 2015 and supposedly continued doing so in the first three months of 2016.

You will find more statistics at Statista

Microsoft Hololens: Virtual 3D Teleportation

Virtual Teleportation from Microsoft’s Hololens. They call it Holoportation and it’s a new type of 3D capture technology that allows high-quality 3D models of people to be reconstructed, compressed and transmitted anywhere in the world in real time.

It’s vision is that communicating and interacting with remote users will become as natural as face-to-face communication one day.