Mobile Usability & Google Mobile-Friendly Test

With an increase in global web traffic from mobile devices & also studies showing that mobile visitors are more likely to revisit mobile-friendly sites, mobile usability has now become an imp part of search results. Mobile usability report helps identify issues affecting your pages. This can be used to fix errors & also their search performance & relevance. Most mobile browsers do not render Flash-based content. Also your pages should specify a viewport using the meta viewport tag

For the mobile friendly websites,

1) The viewing area should adjust to the device screen size
2) Content should flow in viewport
3) Scaling of the fonts
4) Buttons should be well placed & visible
5) Using mobile friendly tech for the mobile website

Six primary mobile usability errors are

1) Flash Usage
2) View Port Not configured
3) Fixed-width viewport
4) Content not sized to viewport
5) Small font size
6) Touch elements too close

Google Mobile-Friendly Test URl is https://www.google.com/webmasters/tools/mobile-friendly/. This test will analyze a URL and report if the page has a mobile-friendly design.

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Which Social Networks Do Advertisers Rely On?

When it comes to social media advertising, Facebook is by far the most popular network of choice. Behind the market leader however, things are less clear. According to a research report by Social Fresh, Instagram is quickly gaining popularity among marketers and could soon take Twitter’s place as the second most important social advertising channel.

You will find more statistics at Statista