Facebook’s Importance to Online Publishers

Facebook has yet again changed the algorithm behind its news feed to the effect that its users will see more posts from friends and family and fewer from brands and media outlets. What sounds like good news for users, will probably cause some concern among online publishers around the world.

The organic reach of news articles or other branded content on Facebook has reportedly been declining for a while now and after this week’s announcement, publishers might fear a further decline.

Infographic: Facebook's Importance to Online Publishers | Statista
You will find more statistics at Statista