Google & its role in shaping the Digital Marketing

Google’s role in shaping a few areas of Digital Marketing (SEO, Analytics, Paid Advertising, Tag Management, and Content Marketing) has contributed for the overall growth of the digital marketing in the last decade. Below are some of the important areas, which have got an impact from Google’s digital technology improvements.

Big Query – BigQuery is Google’s fully managed, petabyte scale, low cost analytics data warehouse. E-commerce, retail & other companies can use this for big data & machine learning activities.

Google+ – Though google hasn’t been successful with social media space, Google has been reinventing the social media wheel with Google Buzz & Google+. Google+ has been redesigned lately with several changes & trying to position differently.

Blogger – Though not as popular & successful as WordPress, still blogger has a good presence in the blogging platforms with an easy to use publishing platforms.

Analytics – Google paved the way for the easiest implementation of analytics through its Google analytics tool. Millions of sites globally use it & this tool brought paradigm shift in powering sites analytically.

Mobile – Google’s Android Mobile OS & play store along with Admob for mobile advertising has changed the way smartphones are used. Android OS has become one of the top Mobile OS globally along with Apple iOS.

Programmatic Media – Google’s Double Click has made it easier for publishers to embrace programmatic media technology & earn revenue.

Google Data Studio – Google’s latest product Data Studio will surely change the way data visualization is done. It is already creating ripples in the digital world.

SEO – Google which started off with a search engine began influencing the SEO area with its algorithm updates, new search policies & pretty much everything under the sun for SEO

Paid Advertising – Google’s Adwords (search advertising & display advertising) allowed millions of people across the globe to start advertising & get revenues from displaying advt. on their websites

YouTube – For videos, video advertising & video analytics, Google’s Youtube is the largest video repository, search & viewing platform.
Many of these Google’s products, platforms, tools & others processes can be linked together, providing an overall view of the business’ digital marketing efforts & returns.google-big-data.jpg

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