Heinz, has launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time. Serving up delicious burgers made by chef Santi Roig from Underdog Meat & Beers restaurant.
Swiping upward triggered the ability to order the contents of the post. Which Heinz would then deliver to them in a personalized box