How Bata aims to change its Brand Image through Red Label Campaign?

Bata India has rolled out its campaign featuring brand ambassador, Kriti Sanon.

The Red Label campaign is aimed at inviting younger consumers into the refreshed Bata stores. To change the perception about the stores & how the brand looks fresh & young/energetic.

In It Together | LinkedIn India

We all have our own interpretations of triumphs, our own definitions of success and this journey is all about finding the feeling that drives us. Whatever you’re in it for, we’re in it together. #InItTogether


Winners of the 2018 Google Play Awards are

At Google’s I/O session, the best apps and games on Google Play store over the past year have been recognised.

Across 9 categories – these deliver delightful experiences to fans, but also have larger positive impact in their communities.

Best AR/VR – BBC Earth
Billions Experience – Flipkart
Startup – Canva
Social Impact – Khan Academy
Accessibility – Be My Eyes
Breakthrough – Empires & Puzzels

Good to see Flipkart having made to the list of apps beating out other competetiotrs globally.

Download these apps @

Adobe Digital Insights Digital Dollar Q1 2018

Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the first quarter of 2018 is the first release of a new quarterly series of reports focusing on retail and economics. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonoymized data from the Adobe An-alytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.