Google rebrands “universal app campaigns” to a simpler “App Campaigns”
universal app campaigns will now be called App campaigns. This would help marketers to easily identify the campaigns which they would need to select for a particular area as well.
App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads.
App campaigns work across Google Search, Play, YouTube, and over three million sites and apps—all from one campaign