Google’s “universal app campaigns” to a simpler “App Campaigns”

Google rebrands “universal app campaigns” to a simpler “App Campaigns”

universal app campaigns will now be called App campaigns. This would help marketers to easily identify the campaigns which they would need to select for a particular area as well.

App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads.

App campaigns work across Google Search, Play, YouTube, and over three million sites and apps—all from one campaigna.jpg

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