How Avon is using social listening to streamline innovation & create a product
Avon launched a True 5-in-1 Lash Genius Mascara product.
Avon was able to track one million comments relating to mascara on Instagram and YouTube. Through which discovered top 5 mascara benefits – volume, length, lift, definition and dramatic black colour .
These benefits were then used to create a mascara that delivers all five.
Starting with simple – what do customers want in a mascara? & researching it through social channels.
Google brings Optimization Score recommendations to Shopping & Search campaigns on Google ads
This will help provide real time recommendations to improve overall account performance
Optimization score ranges from 0 to 100%. 100% indicating that campaign will perform at full potential.
Both at the account level & campaign level- scores are available across shopping & Search.
Also recommendations include how adding seller ratings, smart shopping campaigns & others will boost the campaigns.
Google will now highlight links to individual podcast episodes in search results
After the inclusion of podcasts in search results, now playable podcasts.
These will be playable podcast episodes in search results along with other results like video, text, images & others.
Google can now not only show results based on the podcast title/description but also able to understand & index what’s being talked in the podcast.
Impact – This also provide an avenue for SEO for podcasts now along with branding/visibility in search engines.
Time People Spend on Social Media in 2019
2 hrs & 23 mins per day on social media
Roughly 45% of world’s population use Social media
Avg. time / day by platform – FB @ 58 mins, Instagram @ 53 mins via Socialmediatoday
Top 5 countries – Ph, Br, Columbia, Nigeria & Ar
Google Analytics new way to measure apps and websites together for the #first time in Google Analytics.
Some new updates are
1) introducing a new property type – App + Web, for a unified reporting
2) Measure across app & web – KPI’s like referrals, UV’s, channels & others
3) New Event measurement – for measuring Page views, scrolls, site search & others
4) Cross Platform Analytics – Drag/Drop adhoc analysis, funenls & path analysis
will be available to all Analytics and Analytics 360 accounts in beta in the coming weeks. Firebase SDK still need to be implemented in the app for app data
These are some significant changes which google analytics will be bringing in recent times. Will help a lot with unified reporting