Google Analytics new way to measure apps and websites together for the #first time in Google Analytics.
Some new updates are
1) introducing a new property type – App + Web, for a unified reporting
2) Measure across app & web – KPI’s like referrals, UV’s, channels & others
3) New Event measurement – for measuring Page views, scrolls, site search & others
4) Cross Platform Analytics – Drag/Drop adhoc analysis, funenls & path analysis
will be available to all Analytics and Analytics 360 accounts in beta in the coming weeks. Firebase SDK still need to be implemented in the app for app data
These are some significant changes which google analytics will be bringing in recent times. Will help a lot with unified reporting