Google will now highlight links to individual podcast episodes in search results

Google will now highlight links to individual podcast episodes in search results

After the inclusion of podcasts in search results, now playable podcasts.

These will be playable podcast episodes in search results along with other results like video, text, images & others.

Google can now not only show results based on the podcast title/description but also able to understand & index what’s being talked in the podcast.

Impact – This also provide an avenue for SEO for podcasts now along with branding/visibility in search engines.

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