How Avon is using social listening to streamline innovation & create a product
Avon launched a True 5-in-1 Lash Genius Mascara product.
Avon was able to track one million comments relating to mascara on Instagram and YouTube. Through which discovered top 5 mascara benefits – volume, length, lift, definition and dramatic black colour .
These benefits were then used to create a mascara that delivers all five.
Starting with simple – what do customers want in a mascara? & researching it through social channels.
Bubblecube 