Conversion tracking now part of the campaign creation process in Google ads.
Google Ads to let users set up conversion tracking during the campaign creation process now. Earlier, users had to set up conversion tracking after setting up a campaign.
When creating a campaign, now conversion tracking is part of the process.
Linkedin Launches a new Central Hub for Marketing Insights
A new linkedin page dedicated to insights and research. Research info related to
audiences, industry verticals and the LinkedIn ad landscape.
People insights – LinkedIn audiences at an aggregate level
Industry Insights – insights, trends, and research on all verticals
Advertising Insights – Insights on LinkedIn advertising landscape
6 Technologies on the Gartner Hype Cycle for Digital Marketing and Advertising, 2019
Hype Cycle as shown in the graph features 28 technologies. Gartner’s latest Hype Cycle report gives 6 trends that is transforming marketing & martech.
Event-triggered and real-time marketing are considered the technologies that will have the biggest impact on marketing activities
Customer Data Platforms (CDPs)
AI for Marketing
Blockchain for Advertising
Marketers should invest in these tech to drive their overall CX, value & tech innovations.
A good read on the future of Digital @ Gartner website