Gartner Hype Cycle for Digital Marketing and Advertising 2019

6 Technologies on the Gartner Hype Cycle for Digital Marketing and Advertising, 2019

Hype Cycle as shown in the graph features 28 technologies. Gartner’s latest Hype Cycle report gives 6 trends that is transforming marketing & martech.

Event-triggered and real-time marketing are considered the technologies that will have the biggest impact on marketing activities

Customer Data Platforms (CDPs)
AI for Marketing
Blockchain for Advertising
Real-Time Marketing
Multitouch attribution
Conversational marketing

Marketers should invest in these tech to drive their overall CX, value & tech innovations.

A good read on the future of Digital @ Gartner website

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