6 Technologies on the Gartner Hype Cycle for Digital Marketing and Advertising, 2019
Hype Cycle as shown in the graph features 28 technologies. Gartner’s latest Hype Cycle report gives 6 trends that is transforming marketing & martech.
Event-triggered and real-time marketing are considered the technologies that will have the biggest impact on marketing activities
Customer Data Platforms (CDPs)
AI for Marketing
Blockchain for Advertising
Marketers should invest in these tech to drive their overall CX, value & tech innovations.
A good read on the future of Digital @ Gartner website