Google is rolling out BERT – one of the biggest changes for search in the past few years after rankbrain
BERT stands for bidirectional encoder representations from transformers. Models that process words in relation to all other words in a sentence.
BERT models can interpret the appropriate meaning of a word by looking at the words that come before and after. This leads to a better understanding of the queries.
Read more about the same & how it impacts search on the offical google blog
Apple, Google, and Amazon Top List of Global Brands in Interbrand’s Global brands of 2019
Apple’s brand value grew by 9%. From no. 4 to 10 are Microsoft, followed by Coca-Cola, Samsung, Toyota, Mercedes-Benz, McDonald’s and Disney.
Facebook No Longer Among Top 10 Best Brands Globally. Facebook has fallen to the 14th spot.
From 2001 to 2019 – how there is a paradigm shift in brand value.
Complete list at https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
TikTok Analytics – By switching to a Pro account, TikTok’s analytics dashboard can be accessed
By going to your profile settings and through the Manage My Account option, move to Pro account.
Following Analytics on Tiktok is available
Profile overview – Video views, profile views
Content insights – Total views, top shares, Audience types & others.
Follower insights – Follower count
Facebook Rolling Out New Types of Interactive Mobile Ads
1) video poll ads to Facebook mobile Feed – Helps users & brands with interaction. Poll ads in Feed drive increased brand awareness and conversions.
2) AR Ads – TO open beta for AR Ads globally this fall. With several internet users trying an AR experience created by a brand, AR ads will open up a new opportunity for marketers.
3) Playable Ads – Allows users to play a game to drive downloads, conversations and brand objectives.