Now measure WeChat Metrics through Adobe Analytics

Adobe’s latest version of the Adobe Experience Platform Mobile SDK has been udpated with functionalities that helps track & measure behaviour within WeChat Mini Program apps.

Wechat’s mini program helps brands create services & apps all within the Wechat ecosystem. This has become a great hit in China with over 2.3 million Mini Programs in more than 230 categories.

Good move by Adobe in providing analytics for wechat mini programs as this brands to connect the overall customer journey. Also by enabling ECID & CDA, helps brands to get a deep level analysis on the devices types as well & how they interact across the apps.

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New Search Appearance reports for Product rich results in Google search console

New Search Appearance reports for Product rich results in Google search console

For shoppers, google provides a variety of rich product data like product descriptions, price and availability within the search results.

A new Search Appearance in the Search Console Performance report, which captures search stats for Product rich results on Google Search.

‘Product results’ search appearance will help website owners understand their search performance for product rich results like how much rich data is driving traffic/visibility & others.

State Of Enterprise AI In India 2019

State of Enterprise AI In India 20191

STATE OF ENTERPRISE AI IN INDIA 2019 BY ANALYTICS INDIA MAGAZINE & BRIDGEi2i