Adobe’s latest version of the Adobe Experience Platform Mobile SDK has been udpated with functionalities that helps track & measure behaviour within WeChat Mini Program apps.
Wechat’s mini program helps brands create services & apps all within the Wechat ecosystem. This has become a great hit in China with over 2.3 million Mini Programs in more than 230 categories.
Good move by Adobe in providing analytics for wechat mini programs as this brands to connect the overall customer journey. Also by enabling ECID & CDA, helps brands to get a deep level analysis on the devices types as well & how they interact across the apps.