Demanding a more seamless and cohesive buying journey, brands explored integrating the new commerce options being developed by the social networks. As a result, social media is shifting from merely being an inspiration or education channel to a full storefront experience.
Google’s new Ads Data Hub – For insights and reporting
Link your Google Ads, Campaign Manager, and Display & Video 360 accounts to Ads Data Hub, to help you analyze data more quickly and easily. Data from CRM & other marketing databases can also be included.
Built on infrastructure from Google Cloud/BigQuery, Ads Data Hub provides detailed, impression-level data about media campaigns across devices.
Ads Hub @ – https://developers.google.com/ads-data-hub
Facebook Rolls out a new Experiments section in Ads Manager by integrating various testing options into one place
To improve the campaign performance – requires a lot of testing, what works better, what doesn’t, audience creation & others. To address all these issues from a single section, FB has rolled out a new Experiments section in Ads Manager.
The new section allows 4 new types of tests – A/B Tests, Holdout Tests, Brand Surveys, and Campaign Budget Optimization Tests.
A/B tests can be used to compared manual and automated optimizations.
Holdout tests can help with conversions that are driven by their ads.