New predictive capabilities in Google Analytics

2 new predictive metrics to App + Web properties in GA

Purchase Probability – which predicts the likelihood that users who have visited your app or site will purchase in the next seven days.

Churn Probability – predicts how likely it is that recently active users will not visit your app or site in the next seven days.

Google rolls out call recording, to Listen to Call Ads

Google rolls out call recording, to Listen to Call Ads

This allows advertisers to know whether they’re getting good leads from call ads

To use call recording, you have to enable it in your Google Ads account.

Reports from the top menu.

Select Predefined Reports > Extensions > Call Details.

How People Use Google Search -New User Behavior Study

Some of the Key Findings:

Only 9% of Google searchers make it to the bottom of the first page

19% of searchers click on a Google Ad during their search.

Only .44% of searchers go to the second page of Google’s search results.

The average search session takes 76 seconds to complete