Google Analytics 4 – new Google Analytics

A new, more intelligent Google Analytics that builds on the foundation of the App + Web property. By applying Google’s advanced machine learning models, the new Analytics automatically alerts on significant trends in your data – like products seeing rising demand because of new customer needs.

To create audiences to reach higher value customers and run analyses to better understand why some customers are likely to spend more than others. A deeper integration with Google Ads, helps create audiences.  How customers interact with business & others.

Read more at https://blog.google/products/marketingplatform/analytics/new_google_analytics/

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Google’s new insights page in Google Ads & performance Max campaigns

Google’s new insights page in Google Ads & performance Max campaigns

New Insights page in Google Ads to give custom insights specific to your business.

A trends section that shows current and emerging search demand for the products or services related to your business.

Performance Max run across all inventory. Performance Max campaign ads will be eligible to serve on the Display Network, YouTube, Gmail, Discover, Search etc & newest automated campaign type.

Bing Officially Rebrands As ‘Microsoft Bing’

Bing Officially Rebrands As ‘Microsoft Bing’

Microsoft is officially rebranding its Bing search engine as ‘Microsoft Bing,’ with a new logo and new colors.

Updated Bing.com homepage, which features the Microsoft logo

Bing Ads’ was changed to ‘Microsoft Ads’ last year.

Google’s new audio Advt creation tool, Audio Mixer, for Display & Video 360

Google’s new audio Advt creation tool, Audio Mixer, for Display & Video 360

With Audio Mixer, marketers are able to upload multiple tracks including music, sound effects and voice.

Also audio inventory in google marketing platform Marketplace for running audio ads on iHeart, Pandora, SoundCloud (global), Spotify & others.