Google Analytics 4 – new Google Analytics

A new, more intelligent Google Analytics that builds on the foundation of the App + Web property. By applying Google’s advanced machine learning models, the new Analytics automatically alerts on significant trends in your data – like products seeing rising demand because of new customer needs.

To create audiences to reach higher value customers and run analyses to better understand why some customers are likely to spend more than others. A deeper integration with Google Ads, helps create audiences.  How customers interact with business & others.


Read more at https://blog.google/products/marketingplatform/analytics/new_google_analytics/

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