Zero-click Google searches increases to nearly 65% in 2020

Zero-click Google searches increases to nearly 65% in 2020

Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019.

Zero-click searches may mean that users’ queries are resolved right on the results page. By displaying ads or its own products, Google can extract value from zero-click searches, while other sites might not.

Via – https://searchengineland.com/zero-click-google-searches-rose-to-nearly-65-in-2020-347115

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