How Brands are using NFTs (non-fungible tokens) as a way to engage with their audiences and promote their products?

Brands have seized on NFTs (non-fungible tokens) as a way to engage with their audiences and promote their products.

Nike, Pizza Hut and Vodafone are among the brands that were quick to see the potential of non-fungible tokens.

Pizza Hut NFT – Each week, the company will release a new pizza slice as an NFT. The first one was sold earlier this week and has been re-listed for 5 ETH ($9,000).

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Google Ads launches auto-applied recommendations

Google Ads launches auto-applied recommendations. This an opt-in feature, and you can choose from over 17 recommendations to apply automatically within the Google Ads setting. Auto-applying recommendations will not impact your budget.

Via – https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739

New Amazon AWS WAF Bot Control

New Amazon AWS WAF Bot Control to identify and take action against common bot traffic.

AWS WAF Bot Control is integrated into AWS Web Application Firewall and can be managed centrally using AWS Firewall Manager for large enterprise use cases.

It categorizes bot types such as scraper, SEO, crawler, or site monitor. Once Bot Control recognizes the bot, you can block traffic coming from unwanted bots.

Via – https://aws.amazon.com/blogs/aws/reduce-unwanted-traffic-on-your-web-site-with-aws-bot-control/