Gartner’s 2021-2022 Genius Brands based on Gartner Digital IQ Index

The Gartner Digital IQ Index is an annual ranking of brands within a given industry based on digital investments and performance. They are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints within each of those dimensions.

Ref – https://www.gartner.com/en/newsroom/press-releases/gartner-announces-the-2021-2022-genius-brands-in-the-gartner-dig

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